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Case Study - Great Ocean Road Regional Tourism

Case Study - Great Ocean Road Regional Tourism

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Nigel Preston
14 October 2017

Throughout 2015 – 2017, the Chatterbox Marketing team played a significant role in developing plans to enhance one of Australia’s great natural icons: The Great Ocean Road.

Throughout a series of workshops and consultations, we help draw input from stakeholders including five local councils and numerous tourism operators who are located on or have an interest in The Great Ocean Road.

But our involvement didn’t just stop at idea generation. Our team continued on as a Marketing Consultant and provided PR, design, social media management, branding and marketing strategy services throughout the implementation phase, too.

Herein lies one of Chatterbox’s strengths, we’re not just ‘ideas people’, we’re ‘doers’ too.

Outputs:

  • Facilitator of destination action plan workshops
  • Development of action plans
  • Public Relations
  • Design
  • Social Media management
  • Branding
  • Marketing Strategy