We recently delivered a workshop for one of our clients focused on LinkedIn for Leaders and how that social media platform in particular has changed ALOT in recent times. (BTW we love delivering workshops, so if you’d like us to come and present to you on LinkedIn or any other topic, please get in touch)
Are you on LinkedIn?
If you ARE on LinkedIn, be sure to ‘Follow’ our Chatterbox Marketing LinkedIn page here.
(We’ll give you a follow, back)
If not, why not?
8 MILLION REGISTERED AUSTRALIAN USERS, BUT ONLY 4 MILLION ACTIVE USERS EACH MONTH
At time of writing, LinkedIn had 8 million registered users in Australia. But it’s interesting to note that only HALF of those users log in each month. (source)
SO .. WHAT DOES THAT MEAN?
That means is a LOT of people available for you and your business to connect with and engage, BUT they are just not there everyday. People seem to be coming to LinkedIn for a purpose, not just a ‘browse’ or a time kill in-between putting the kids to bed or riding the bus. They might be looking someone up before a meeting, looking for a job, aiming to find more work and connections,
This seems to ring true for a lot of people we talk to, that they dip-in and dip-out every three to six months on LinkedIn, whereas on other sites like Facebook, Instagram and Twitter users are online practically every day (and often multiple times a day!).
WHAT’S THE UPSIDE?
Well, one thing is that a number of people we work with are seeing a dramatic increase in engagement on LinkedIn.
Yes, that means more likes, more comments, more shares.
In this workshop we shared some of the benefits of LinkedIn for our client as follows:
Finding great staff by posting jobs.
Broadcast your culture and successes.
Keeping across business news and trends.
We love following some of the best people we follow are people like Bill Gates, Bernard Salt and Richard Branson.
- Research Groups:
Create a special interest group around your industry specialisation. This can be a great forum to get speedy, professional feedback.
Target your prospective clients with tailored advertising. Just be prepared to pay.
A good LinkedIn presence will boost your Google search results.
- Special Projects:
Finding connections for projects new or in the future. You never know what’s around the corner.