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The Pantone Colour of 2018 is...

The Pantone Colour of 2018 is...

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Tegan Woodcock
7 February 2018

In case you missed it, the lovely folk over at Pantone announced towards the end of 2017 their pick for thecolour of the year is Pantone 18-3838 Ultra Violet Here’s what Pantone said about it:

“Inventive and imaginative, Ultra Violet lights the way to what is yet to come.”

“Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now… Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality.”

Well, if it was good enough for Prince, Bowie and Hendrix … then it’s good enough for us. We like the choice, although too much violet is well, simply TOO MUCH violet. Best in small doses perhaps!

Keep an eye out and see if you start noticing it in marketing campaigns and materials this year.


Now, if we rewind 12 months, avid Chatterblog readers would recall that back in 2017 the world’s favourite colour was announced as ‘Marrs Green’. Did we see it about in 2017? Well, Marrs Green was not exactly flooding our feeds, but this snap from Telegraph.co.uk (below) showed that it was making it’s way onto bikes, furniture and clothing in a specially marked shop to celebrate the world’s favourite colour.