Consistency is a Winning Brand Strategy
Given a ‘brand’ is most commonly defined as a business’s ‘personality’, it’s easy to understand why presenting consistent behaviour is so important. Like forging a new friendship, consistent messaging over time builds a deeper understanding and connection with your consumers. This consistency manifests in trust and ultimately, long term loyalty. The benefits of creating a […]
How to Think Like a Kid
Have you heard of the Paperclip Test? It’s a way of measuring your innovation IQ by counting the number of uses you can find for a paperclip. Go on, give it a go! One of the mantras we live by at Chatterbox Marketing is to ‘think like a kid’. Why? Because if you gave the Paperclip […]
