Case Study:

The Big Breakout

Business Events Victoria (BEV) is the convention bureau partner for regional Victoria. Formed in 1996, the BEV team provides event organisers with unbiased, free expert advice to help them find the perfect destination for their business event, meeting or conference and supporting activities.

During 2020, the Business Events Victoria (BEV) team travelled the length and breadth of Victoria shooting a series of five amazing video and still photography packages that showcase the best of regional Victoria’s business events offerings.

Under a campaign tagline of The Big Breakout, Chatterbox Marketing was then charged with getting these stories to their target audiences across Melbourne, regional Victoria and Sydney in a compelling and coherent package.

And showcase it we did!


  • Design and development of micro website:
  • Social Media posts and scheduling
  • Media Liaison
  • Paid advertising across Google Display, Trade media websites, search and social media
  • eDM newsletter series – before, during and after campaign launch
  • Competition promotion and management
  • Introduction of online ‘Book an appointment’ functionality
  • The Big Breakout campaign was developed with the support of Business Events Australia and Victoria State Government.