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Case Study - Multicultural Aged Care Services

Case Study - Multicultural Aged Care Services

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Mike Steven
28 March 2020

From the first time we walked the corridors of Multicultural Aged Care Services (MACS), we knew our partnership was going to be a special one. The facility has so much heart and soul and an unwavering desire to be better than the status quo in every element of their organisation, including marketing.

So far, our partnership with MACS has yielded a PRIA award for 'Integrated Marketing and Communication' and 'Small Budget Campaign'. Watch this space for more to come.

About Multicultural Aged Care Services (MACS)

Since 1994, Multicultural Aged Care Services has been helping culturally diverse individuals live life to the full. For MACS, it starts with the individual –their needs and wants, and how they can support them. Chatterbox Marketing was engaged by MACS in 2017 to provide their marketing and communications services.

Outputs:

  • Media releases and media liaison
  • Videography and photography
  • Signage
  • Search Engine Optimisation and Search Engine Marketing services
  • Preparing successful award submissions
  • Radio, cinema and outdoor advertising

Social Media Outputs:

  • Development of social media strategy
  • Development of monthly social media posting schedules
  • Creating custom audiences for Facebook advertising and integration of Facebook pixel
  • Creation of social media assets (images / videos)
  • Posting and scheduling of social media content.

 

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